Total brand addoption
Adam and I had lunch in a local cafe and they were playing an old Robbie Williams album "Sing When You're Winning". It brought back some fond memories and I thought I'd listen to it when I got back in the office.
I logged into my media server at home and checked but it's not an album I have in digital format. Infact, I started to wonder if I ever had it. I know that Laura left a copy at my parent's place many moons ago, but that's no good. I checked a few torrent sites but they were no good.
So I fired up iTunes and connected to the music store. There were three different copies of the album available (I'm guessing the UK, Australian and some other) so I picked the one I wanted and bought it. I had to sign up for an account, which took a few seconds and then the content was coming down.
By the time the first tune was finished playing, I'd downloaded the whole album. Sure, we're on a pretty fast (20 megabit, I think we get about 8 megabit throughput) link, but that's not the point.
When Apple make things so easy it's almost stupid not to use their services. I feel myself falling further and further into the realm of Apple.
Update: Wednesday 28th June 12:24PM
Ohh, and while you're at it, download Darren Hayes' new tune and make a donation for kids suffering with HIV. I paid 5 bucks, and last night he mentioned on Rove that he's matching donations dollar for dollar. Nice guy.
I’ll donate in pounds and bankrupt the fucker when he makes the conversion to pesos.